Construct · 1 fields · 1 citations

sale signs: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Retailing

in-store signs announcing a sale, which consumers use as a cue that a price is low and which lose force when overused.

In retailing, sale signs refers to in-store signs announcing a sale, which consumers use as a cue that a price is low and which lose force when overused. This meaning comes from Anderson (1998) in Marketing Science.[1]

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Nearby constructs

force5 fields · 9 citationsjingle · one word, five constructs

References

Anderson, E. T., & Simester, D. I. (1998). The Role of Sale Signs. Marketing Science, 17(2), 139-155. https://doi.org/10.1287/mksc.17.2.139

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