Construct · 1 fields · 1 citations

sales slowdown: a standalone construct

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Marketing

the turning point after takeoff when a new product's sales growth first declines sharply, predicted from price, penetration and economic conditions.

In marketing, sales slowdown refers to the turning point after takeoff when a new product's sales growth first declines sharply, predicted from price, penetration and economic conditions. This meaning comes from Golder (2004) in Marketing Science.[1]

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Nearby constructs

climax3 fields · 3 citationsjingle · one word, three constructs growth4 fields · 4 citationsjingle · one word, four constructs penetration3 fields · 4 citationsjingle · one word, three constructs

References

Golder, P. N., & Tellis, G. J. (2004). Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle. Marketing Science, 23(2), 207-218. https://doi.org/10.1287/mksc.1040.0057

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