Construct · 1 fields · 1 citations

satisfaction-duration model: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
satisfaction-durationmodel1 CONSTRUCTSatisfaction-durationBOLTON · SERVICES MARKETING

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Services marketing

a model in which cumulative satisfaction with a continuous service provider predicts how long the customer relationship lasts, with recent losses weighted more than gains.

In services marketing, satisfaction-duration model refers to a model in which cumulative satisfaction with a continuous service provider predicts how long the customer relationship lasts, with recent losses weighted more than gains. This meaning comes from Bolton (1998) in Marketing Science.[1]

Unit
Recovery means
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Nearby constructs

model3 fields · 3 citationsjingle · one word, three constructssatisfaction5 fields · 11 citationsjingle · one name, five constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Bolton, R. N. (1998). A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction. Marketing Science, 17(1), 45-65. https://doi.org/10.1287/mksc.17.1.45

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