Construct · 1 fields · 1 citations

satisfaction-shareholder value link: a standalone construct

One name. One construct. A landmark on the map.

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Services marketing

the empirical association between a firm's customer satisfaction scores and its market value, tested as Tobin's q, using national satisfaction index data.

In services marketing, satisfaction-shareholder value link refers to the empirical association between a firm's customer satisfaction scores and its market value, tested as Tobin's q, using national satisfaction index data. This meaning comes from Anderson (2004) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

association4 fields · 4 citationsjingle · one word, four constructs index5 fields · 11 citationsjingle · one word, five constructs link3 fields · 5 citationsjingle · one word, three constructs

References

Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68(4), 172-185. https://doi.org/10.1509/jmkg.68.4.172.42723

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