Construct · 1 fields · 1 citations

search costs theory of trademark: a standalone construct

One name. One construct. A landmark on the map.

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search coststheory of trademark1 CONSTRUCTSearch costs theoryLANDES · INTELLECTUAL PROPERTY

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Intellectual property law

the view that trademarks exist to lower consumers' costs of finding goods of known quality.

In intellectual property law, search costs theory of trademark refers to the view that trademarks exist to lower consumers' costs of finding goods of known quality. This meaning comes from Landes (1987) in The Journal of Law and Economics.[1]

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Nearby constructs

intellectual property2 fields · 2 citationsjingle · one word, two carriersproperty4 fields · 4 citationsjingle · one word, four constructsquality6 fields · 13 citationsjingle · one name, six constructs

References

  1. Landes, W. M., & Posner, R. A. (1987). Trademark Law: An Economic Perspective. The Journal of Law and Economics, 30(2), 265-309. https://doi.org/10.1086/467138

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