Construct · 1 fields · 1 citations

seeding strategy: a standalone construct

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Marketing

choosing which initial customers receive a viral message, such as well-connected hubs, to maximize how far it spreads.

In marketing, seeding strategy refers to choosing which initial customers receive a viral message, such as well-connected hubs, to maximize how far it spreads. This meaning comes from Hinz (2011) in Journal of Marketing.[1]

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Nearby constructs

message3 fields · 6 citationsjingle · one word, three constructs strategy4 fields · 4 citationsjingle · one word, four constructs

References

Hinz, O., Skiera, B., Barrot, C., & Becker, J. U. (2011). Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing, 75(6), 55-71. https://doi.org/10.1509/jm.10.0088

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