Construct · 1 fields · 1 citations

self-signaling: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
self-signaling1 CONSTRUCTSelf-signalingDHAR · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

choices made partly to tell oneself what kind of person one is, so that resisting or yielding to temptation carries information about the self.

In consumer research, self-signaling refers to choices made partly to tell oneself what kind of person one is, so that resisting or yielding to temptation carries information about the self. This meaning comes from Dhar (2012) in Journal of Marketing Research.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructsperson3 fields · 6 citationsjingle · one word, three constructstell1 fields · 1 citationsanchor · a standalone construct

References

  1. Dhar, R., & Wertenbroch, K. (2012). Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice. Journal of Marketing Research, 49(1), 15-25. https://doi.org/10.1509/jmr.10.0490

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