Construct · 1 fields · 1 citations

sequential dynamics of online ratings: a standalone construct

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Digital marketing

the tendency for later online reviews to be lower than earlier ones, explained by sequential and temporal processes in who chooses to review.

In digital marketing, sequential dynamics of online ratings refers to the tendency for later online reviews to be lower than earlier ones, explained by sequential and temporal processes in who chooses to review. This meaning comes from Godes (2012) in Marketing Science.[1]

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Nearby constructs

dynamics3 fields · 3 citationsjingle · one word, three constructs electronic word of mouth4 names · 4 citationsjangle · one construct, many names

References

Godes, D., & Silva, J. C. (2012). Sequential and Temporal Dynamics of Online Opinion. Marketing Science, 31(3), 448-473. https://doi.org/10.1287/mksc.1110.0653

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