Construct · 1 fields · 1 citations

service blueprinting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
serviceblueprinting1 CONSTRUCTService blueprintingBITNER · SERVICES MARKETING

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Services marketing

a visual technique that maps a service process across customer actions, frontstage, backstage and support processes.

In services marketing, service blueprinting refers to a visual technique that maps a service process across customer actions, frontstage, backstage and support processes. This meaning comes from Bitner (2008) in California Management Review.[1]

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Nearby constructs

backstage1 fields · 1 citationsanchor · a standalone constructprocess3 fields · 3 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service Blueprinting: A Practical Technique for Service Innovation. California Management Review, 50(3), 66-94. https://doi.org/10.2307/41166446

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