Construct · 1 fields · 1 citations

service convenience: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

consumers' perceptions of the time and effort needed to buy or use a service.

In services marketing, service convenience refers to consumers' perceptions of the time and effort needed to buy or use a service. This meaning comes from Berry (2002) in Journal of Marketing.[1]

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Nearby constructs

effort2 fields · 2 citationsjingle · one word, two constructs service1 fields · 1 citationsanchor · a standalone construct

References

Berry, L. L., Seiders, K., & Grewal, D. (2002). Understanding Service Convenience. Journal of Marketing, 66(3), 1-17. https://doi.org/10.1509/jmkg.66.3.1.18505

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