Construct · 1 fields · 1 citations

service personalization: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
servicepersonalization1 CONSTRUCTService personalizationSURPRENANT · SERVICES

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

the degree to which service staff tailor interactions to the individual customer rather than following routine scripts.

In services marketing, service personalization refers to the degree to which service staff tailor interactions to the individual customer rather than following routine scripts. This meaning comes from Surprenant (1987) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how service personalization sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

degree1 fields · 1 citationsanchor · a standalone constructservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Surprenant, C. F., & Solomon, M. R. (1987). Predictability and Personalization in the Service Encounter. Journal of Marketing, 51(2), 86-96. https://doi.org/10.1177/002224298705100207

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct