Construct · 1 fields · 1 citations

service switching: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
serviceswitching1 CONSTRUCTService switchingKEAVENEY · SERVICES MARKETING

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Services marketing

customers leaving one service provider for another, driven by causes such as core failures, pricing, inconvenience and encounter failures.

In services marketing, service switching refers to customers leaving one service provider for another, driven by causes such as core failures, pricing, inconvenience and encounter failures. This meaning comes from Keaveney (1995) in Journal of Marketing.[1]

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Nearby constructs

service1 fields · 1 citationsanchor · a standalone construct

References

  1. Keaveney, S. M. (1995). Customer Switching Behavior in Service Industries: An Exploratory Study. Journal of Marketing, 59(2), 71-82. https://doi.org/10.1177/002224299505900206

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