Construct · 1 fields · 1 citations

sex appeals in advertising: a standalone construct

One name. One construct. A landmark on the map.

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sex appealsin advertising1 CONSTRUCTSex appealsREICHERT · ADVERTISING

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Advertising

the use of sexual content such as nudity, suggestiveness and sexual behavior in ads to attract attention and shape responses.

In advertising, sex appeals in advertising refers to the use of sexual content such as nudity, suggestiveness and sexual behavior in ads to attract attention and shape responses. This meaning comes from Reichert (2002) in Annual Review of Sex Research.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs

References

  1. Reichert, T. (2002). Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising. Annual Review of Sex Research, 13(1), 241-273. https://doi.org/10.1080/10532528.2002.10559806

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