Construct · 1 fields · 1 citations

sex sells in women's sport: a standalone construct

One name. One construct. A landmark on the map.

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sex sells inwomen's sport1 CONSTRUCTSex sells in women'sKANE · SPORT COMMUNICATION

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Sport communication

the marketing belief that sexualized images of female athletes attract fans, contrasted with images of athletic competence that athletes and fans may prefer.

In sport communication, sex sells in women's sport refers to the marketing belief that sexualized images of female athletes attract fans, contrasted with images of athletic competence that athletes and fans may prefer. This meaning comes from Kane (2013) in Communication & Sport.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructscompetence5 fields · 5 citationsjingle · one word, five constructssport1 fields · 1 citationsanchor · a standalone construct

References

  1. Kane, M. J., LaVoi, N. M., & Fink, J. S. (2013). Exploring Elite Female Athletes’ Interpretations of Sport Media Images: A Window Into the Construction of Social Identity and “Selling Sex” in Women’s Sports. Communication & Sport, 1(3), 269-298. https://doi.org/10.1177/2167479512473585

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