Construct · 1 fields · 1 citations

shaken self: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the finding that when confidence in a self-view is undermined, consumers choose products that bolster that self-view in order to restore it.

In consumer research, shaken self refers to the finding that when confidence in a self-view is undermined, consumers choose products that bolster that self-view in order to restore it. This meaning comes from Gao (2009) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

bolster1 fields · 1 citationsanchor · a standalone construct confidence4 fields · 5 citationsjingle · one word, four constructs order4 fields · 6 citationsjingle · one word, four constructs

References

Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence. Journal of Consumer Research, 36(1), 29-38. https://doi.org/10.1086/596028

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