Construct · 1 fields · 1 citations

shelf-based scarcity: a standalone construct

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Retailing

inferring that a product is popular, and so preferring it, because fewer units remain on the shelf than for similar products.

In retailing, shelf-based scarcity refers to inferring that a product is popular, and so preferring it, because fewer units remain on the shelf than for similar products. This meaning comes from Parker (2011) in Journal of Retailing.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs

References

Parker, J. R., & Lehmann, D. R. (2011). When Shelf-Based Scarcity Impacts Consumer Preferences. Journal of Retailing, 87(2), 142-155. https://doi.org/10.1016/j.jretai.2011.02.001

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