Construct · 1 fields · 1 citations

shifted beta-geometric model: a standalone construct

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Marketing

a contractual-setting model of customer retention in which churn probabilities vary across customers, explaining rising aggregate retention rates over time.

In marketing, shifted beta-geometric model refers to a contractual-setting model of customer retention in which churn probabilities vary across customers, explaining rising aggregate retention rates over time. This meaning comes from Fader (2007) in Journal of Interactive Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

aggregate3 fields · 6 citationsjingle · one word, three constructs churn4 fields · 4 citationsjingle · one word, four constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Fader, P. S., & Hardie, B. G. S. (2007). How to project customer retention. Journal of Interactive Marketing, 21(1), 76-90. https://doi.org/10.1002/dir.20074

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