Construct · 1 fields · 1 citations

shopbot brand premium: a standalone construct

One name. One construct. A landmark on the map.

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Digital marketing

the finding that shoppers on price-comparison sites pay more to buy from well-known retailers even when cheaper offers are shown.

In digital marketing, shopbot brand premium refers to the finding that shoppers on price-comparison sites pay more to buy from well-known retailers even when cheaper offers are shown. This meaning comes from Smith (2001) in The Journal of Industrial Economics.[1]

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Nearby constructs

premium4 fields · 4 citationsjingle · one word, four constructs

References

Smith, M. D., & Brynjolfsson, E. (2001). Consumer Decision‐making at an Internet Shopbot: Brand Still Matters. The Journal of Industrial Economics, 49(4), 541-558. https://doi.org/10.1111/1467-6451.00162

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