Construct · 1 fields · 1 citations

shopping cart abandonment: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
shopping cartabandonment1 CONSTRUCTShopping cartKUKAR-KINNEY · E-COMMERCE

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

E-commerce

placing items in an online shopping cart without buying them in that session.

In e-commerce, shopping cart abandonment refers to placing items in an online shopping cart without buying them in that session. This meaning comes from Kukar-Kinney (2009) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

friction6 fields · 12 citationsjingle · one name, six constructsabandonment2 fields · 3 citationsjingle · one word, two carrierssession1 fields · 1 citationsanchor · a standalone construct

References

  1. Kukar-Kinney, M., & Close, A. G. (2009). The determinants of consumers’ online shopping cart abandonment. Journal of the Academy of Marketing Science, 38(2), 240-250. https://doi.org/10.1007/s11747-009-0141-5

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