Construct · 1 fields · 1 citations

shopping companion influence: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the effect of shopping with friends on how much consumers spend, moderated by agency-communion orientation and self-monitoring.

In retailing, shopping companion influence refers to the effect of shopping with friends on how much consumers spend, moderated by agency-communion orientation and self-monitoring. This meaning comes from Kurt (2011) in Journal of Marketing Research.[1]

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Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructs orientation4 fields · 5 citationsjingle · one word, four constructs self-monitoring3 fields · 4 citationsjingle · one word, three constructs

References

Kurt, D., Inman, J. J., & Argo, J. J. (2011). The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring. Journal of Marketing Research, 48(4), 741-754. https://doi.org/10.1509/jmkr.48.4.741

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