Construct · 1 fields · 1 citations

single-option aversion: a standalone construct

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Consumer research

consumers' reluctance to buy when only one option is available, which makes them more likely to defer even if that option would be chosen from a larger set.

In consumer research, single-option aversion refers to consumers' reluctance to buy when only one option is available, which makes them more likely to defer even if that option would be chosen from a larger set. This meaning comes from Mochon (2013) in Journal of Consumer Research.[1]

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Nearby constructs

option4 fields · 9 citationsjingle · one word, four constructs

References

Mochon, D. (2013). Single-Option Aversion. Journal of Consumer Research, 40(3), 555-566. https://doi.org/10.1086/671343

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