Construct · 1 fields · 1 citations

situational theory of publics: a standalone construct

One name. One construct. A landmark on the map.

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Public relations

grouping publics by problem recognition, constraint recognition and level of involvement to predict who seeks and processes information.

In public relations, situational theory of publics refers to grouping publics by problem recognition, constraint recognition and level of involvement to predict who seeks and processes information. This meaning comes from Grunig (1978) in Journalism Quarterly.[1]

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Nearby constructs

grouping3 fields · 4 citationsjingle · one word, three constructs information4 fields · 5 citationsjingle · one word, four constructs involvement6 fields · 10 citationsjingle · one name, six constructs

References

Grunig, J. E. (1978). Defining publics in public relations: The case of a suburban hospital. Journalism Quarterly, 55(1), 109-124. https://doi.org/10.1177/107769907805500115

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