Construct · 1 fields · 1 citations

smart agent price sensitivity effect: a standalone construct

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Digital marketing

the finding that recommendation agents that rank options by quality lower search costs and lead shoppers to pay lower prices for better-fitting options.

In digital marketing, smart agent price sensitivity effect refers to the finding that recommendation agents that rank options by quality lower search costs and lead shoppers to pay lower prices for better-fitting options. This meaning comes from Diehl (2003) in Journal of Consumer Research.[1]

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Nearby constructs

agent3 fields · 5 citationsjingle · one word, three constructs quality6 fields · 13 citationsjingle · one name, six constructs rank4 fields · 8 citationsjingle · one word, four constructs

References

Diehl, K., Kornish, L. J., & Lynch, J. G. (2003). Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity. Journal of Consumer Research, 30(1), 56-71. https://doi.org/10.1086/374698

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