Construct · 1 fields · 1 citations

smartphone effect on user-generated content: a standalone construct

One name. One construct. A landmark on the map.

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smartphone effect onuser-generated content1 CONSTRUCTSmartphone effect onMELUMAD · DIGITAL MARKETING

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Digital marketing

the finding that content written on smartphones is shorter and more emotional than content written on personal computers.

In digital marketing, smartphone effect on user-generated content refers to the finding that content written on smartphones is shorter and more emotional than content written on personal computers. This meaning comes from Melumad (2019) in Journal of Marketing Research.[1]

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Nearby constructs

user-generated content1 fields · 1 citationsanchor · a standalone construct

References

  1. Melumad, S., Inman, J. J., & Pham, M. T. (2019). Selectively Emotional: How Smartphone Use Changes User-Generated Content. Journal of Marketing Research, 56(2), 259-275. https://doi.org/10.1177/0022243718815429

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