Construct · 1 fields · 1 citations

SME social media adoption: a standalone construct

One name. One construct. A landmark on the map.

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Information systems

small and medium firms' uptake and use of social media tools for business, and the factors that drive it.

In information systems, SME social media adoption refers to small and medium firms' uptake and use of social media tools for business, and the factors that drive it. This meaning comes from Wamba (2014) in Journal of Organizational and End User Computing.[1]

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Nearby constructs

adoption3 fields · 5 citationsjingle · one word, three constructs business1 fields · 1 citationsanchor · a standalone construct drive2 fields · 2 citationsjingle · one word, two constructs

References

Wamba, S. F., & Carter, L. (2014). Social Media Tools Adoption and Use by SMES: An Empirical Study. Journal of Organizational and End User Computing, 26(2), 1-17. https://doi.org/10.4018/joeuc.2014040101

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