Construct · 1 fields · 1 citations

social hubs: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

highly connected individuals in a social network whose early adoption speeds the timing and enlarges the size of a new product's adoption.

In marketing, social hubs refers to highly connected individuals in a social network whose early adoption speeds the timing and enlarges the size of a new product's adoption. This meaning comes from Goldenberg (2009) in Journal of Marketing.[1]

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Nearby constructs

adoption3 fields · 5 citationsjingle · one word, three constructs network4 fields · 6 citationsjingle · one word, four constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Goldenberg, J., Han, S., Lehmann, D. R., & Hong, J. W. (2009). The Role of Hubs in the Adoption Process. Journal of Marketing, 73(2), 1-13. https://doi.org/10.1509/jmkg.73.2.1

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