Construct · 1 fields · 1 citations

social media listening: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Digital marketing

using social media posts to track brand sentiment while modeling that the venue where people post shapes what sentiment they express.

In digital marketing, social media listening refers to using social media posts to track brand sentiment while modeling that the venue where people post shapes what sentiment they express. This meaning comes from Schweidel (2014) in Journal of Marketing Research.[1]

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Nearby constructs

sentiment6 fields · 15 citationsjingle · one name, six constructs social media1 fields · 1 citationsanchor · a standalone construct

References

Schweidel, D. A., & Moe, W. W. (2014). Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice. Journal of Marketing Research, 51(4), 387-402. https://doi.org/10.1509/jmr.12.0424

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