Construct · 1 fields · 1 citations

sonic chip effect: a standalone construct

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Sensory science

the finding that boosting the loudness or high frequencies of biting sounds makes potato chips seem crisper and fresher.

In sensory science, sonic chip effect refers to the finding that boosting the loudness or high frequencies of biting sounds makes potato chips seem crisper and fresher. This meaning comes from Zampini (2004) in Journal of Sensory Studies.[1]

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Nearby constructs

boosting2 fields · 2 citationsjingle · one word, two constructs

References

Zampini, M., & Spence, C. (2004). The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips. Journal of Sensory Studies, 19(5), 347-363. https://doi.org/10.1111/j.1745-459x.2004.080403.x

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