Construct · 1 fields · 1 citations

source attractiveness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

how physically attractive, likable and similar an endorser seems, as one part of endorser credibility.

In advertising, source attractiveness refers to how physically attractive, likable and similar an endorser seems, as one part of endorser credibility. This meaning comes from Ohanian (1990) in Journal of Advertising.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how source attractiveness sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

elaboration4 fields · 5 citationsjingle · one word, four constructs need for cognition4 names · 5 citationsjangle · one disposition, four literatures source4 fields · 4 citationsjingle · one word, four constructs

References

Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39-52. https://doi.org/10.1080/00913367.1990.10673191

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct