Construct · 1 fields · 1 citations

spokes-characters: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

animated or fictional characters used to promote a brand, whose trustworthiness and nostalgia shape brand attitudes.

In advertising, spokes-characters refers to animated or fictional characters used to promote a brand, whose trustworthiness and nostalgia shape brand attitudes. This meaning comes from Garretson (2004) in Journal of Advertising.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how spokes-characters sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

nostalgia3 fields · 6 citationsjingle · one word, three constructs

References

Garretson, J. A., & Niedrich, R. W. (2004). SPOKES-CHARACTERS: Creating Character Trust and Positive Brand Attitudes. Journal of Advertising, 33(2), 25-36. https://doi.org/10.1080/00913367.2004.10639159

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct