Construct · 1 fields · 1 citations

sponsor-event fit: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sponsor-eventfit1 CONSTRUCTSponsor-event fitSPEED · SPORT MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

how well consumers think a sponsoring brand and the sponsored event belong together.

In sport management, sponsor-event fit refers to how well consumers think a sponsoring brand and the sponsored event belong together. This meaning comes from Speed (2000) in Journal of the Academy of Marketing Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

event3 fields · 5 citationsjingle · one word, three constructssport1 fields · 1 citationsanchor · a standalone constructwell2 fields · 2 citationsjingle · one word, two constructs

References

  1. Speed, R., & Thompson, P. (2000). Determinants of Sports Sponsorship Response. Journal of the Academy of Marketing Science, 28(2), 226-238. https://doi.org/10.1177/0092070300282004

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