Construct · 1 fields · 1 citations

sponsor identification: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sponsoridentification1 CONSTRUCTSponsor identificationJOHAR · SPORT MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport marketing

how people work out which brand sponsored an event, often guessing prominent or related brands rather than truly remembering.

In sport marketing, sponsor identification refers to how people work out which brand sponsored an event, often guessing prominent or related brands rather than truly remembering. This meaning comes from Johar (1999) in Journal of Marketing Research.[1]

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Nearby constructs

event3 fields · 5 citationsjingle · one word, three constructsidentification6 fields · 9 citationsjingle · one word, six constructssport1 fields · 1 citationsanchor · a standalone construct

References

  1. Johar, G. V., & Pham, M. T. (1999). Relatedness, Prominence, and Constructive Sponsor Identification. Journal of Marketing Research, 36(3), 299-312. https://doi.org/10.1177/002224379903600301

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