Construct · 1 fields · 1 citations

stakeholder orientation: a standalone construct

One name. One construct. A landmark on the map.

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stakeholderorientation1 CONSTRUCTStakeholder orientationFERRELL · STAKEHOLDER THEORY

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Stakeholder theory

an organizational focus on understanding and addressing the needs of all stakeholders, broadening market orientation beyond customers and competitors.

In stakeholder theory, stakeholder orientation refers to an organizational focus on understanding and addressing the needs of all stakeholders, broadening market orientation beyond customers and competitors. This meaning comes from Ferrell (2010) in Journal of Public Policy & Marketing.[1]

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Nearby constructs

focus4 fields · 5 citationsjingle · one word, four constructsmarket orientation4 names · 5 citationsjangle · one construct, two 1990 scalesmarket3 fields · 5 citationsjingle · one word, three constructs

References

  1. Ferrell, O. C., Gonzalez-Padron, T. L., Hult, G. T. M., & Maignan, I. (2010). From Market Orientation to Stakeholder Orientation. Journal of Public Policy & Marketing, 29(1), 93-96. https://doi.org/10.1509/jppm.29.1.93

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