Construct · 1 fields · 1 citations

standards war: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Strategic management

competition between incompatible technologies to become the market standard, won through tactics such as preemption and managing expectations.

In strategic management, standards war refers to competition between incompatible technologies to become the market standard, won through tactics such as preemption and managing expectations. This meaning comes from Shapiro (1999) in California Management Review.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs preemption1 fields · 1 citationsanchor · a standalone construct

References

Shapiro, C., & Varian, H. R. (1999). The Art of Standards Wars. California Management Review, 41(2), 8-32. https://doi.org/10.2307/41165984

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