Construct · 1 fields · 1 citations

store brand quality cues: a standalone construct

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Retailing

the finding that shoppers judge store brand quality more from extrinsic cues such as packaging, price and brand name than from intrinsic product ingredients.

In retailing, store brand quality cues refers to the finding that shoppers judge store brand quality more from extrinsic cues such as packaging, price and brand name than from intrinsic product ingredients. This meaning comes from Richardson (1994) in Journal of Marketing.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality. Journal of Marketing, 58(4), 28-36. https://doi.org/10.1177/002224299405800403

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