Construct · 1 fields · 1 citations

store personality: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Retailing

the human personality traits shoppers attribute to a store, measured on dimensions such as enthusiasm, sophistication and genuineness.

In retailing, store personality refers to the human personality traits shoppers attribute to a store, measured on dimensions such as enthusiasm, sophistication and genuineness. This meaning comes from d'Astous (2003) in Psychology & Marketing.[1]

Unit
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Measured by

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs enthusiasm1 fields · 1 citationsanchor · a standalone construct

References

d'Astous, A., & Lévesque, M. (2003). A scale for measuring store personality. Psychology & Marketing, 20(5), 455-469. https://doi.org/10.1002/mar.10081

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