Construct · 1 fields · 1 citations

strategic communication: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
strategiccommunication1 CONSTRUCTStrategic communicationHALLAHAN · PUBLIC RELATIONS

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Public relations

the purposeful use of communication by an organization to fulfill its mission, cutting across public relations, marketing and management.

In public relations, strategic communication refers to the purposeful use of communication by an organization to fulfill its mission, cutting across public relations, marketing and management. This meaning comes from Hallahan (2007) in International Journal of Strategic Communication.[1]

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Nearby constructs

internal communication1 fields · 1 citationsanchor · a standalone construct

References

  1. Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining Strategic Communication. International Journal of Strategic Communication, 1(1), 3-35. https://doi.org/10.1080/15531180701285244

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