Construct · 1 fields · 1 citations

strategic purity: a standalone construct

One name. One construct. A landmark on the map.

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strategicpurity1 CONSTRUCTStrategic purityTHORNHILL · STRATEGIC

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Strategic management

commitment to a single generic strategy rather than a mix, tested against the claim that firms caught in the middle perform worse.

In strategic management, strategic purity refers to commitment to a single generic strategy rather than a mix, tested against the claim that firms caught in the middle perform worse. This meaning comes from Thornhill (2007) in Strategic Management Journal.[1]

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Nearby constructs

commitment5 fields · 9 citationsjingle · one name, five constructspurity3 fields · 5 citationsjingle · one word, three constructsstrategy4 fields · 4 citationsjingle · one word, four constructs

References

  1. Thornhill, S., & White, R. E. (2007). Strategic purity: A multi‐industry evaluation of pure vs. hybrid business strategies. Strategic Management Journal, 28(5), 553-561. https://doi.org/10.1002/smj.606

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