Construct · 1 fields · 1 citations

structural alignment in opportunity recognition: a standalone construct

One name. One construct. A landmark on the map.

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Entrepreneurship

recognizing opportunities by mapping deep structural similarities between a new technology and a market need, beyond surface features.

In entrepreneurship, structural alignment in opportunity recognition refers to recognizing opportunities by mapping deep structural similarities between a new technology and a market need, beyond surface features. This meaning comes from Grégoire (2010) in Organization Science.[1]

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Nearby constructs

alignment6 fields · 12 citationsjingle · one name, six constructs market3 fields · 5 citationsjingle · one word, three constructs need3 fields · 4 citationsjingle · one word, three constructs

References

Grégoire, D. A., Barr, P. S., & Shepherd, D. A. (2010). Cognitive Processes of Opportunity Recognition: The Role of Structural Alignment. Organization Science, 21(2), 413-431. https://doi.org/10.1287/orsc.1090.0462

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