Construct · 1 fields · 1 citations

style of processing: a standalone construct

One name. One construct. A landmark on the map.

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style ofprocessing1 CONSTRUCTStyle of processing CHILDERS · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

a stable individual preference for processing information visually or verbally, measured with a scale developed for consumer research.

In consumer research, style of processing refers to a stable individual preference for processing information visually or verbally, measured with a scale developed for consumer research. This meaning comes from Childers (1985) in Journal of Consumer Research.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructspreference4 fields · 7 citationsjingle · one word, four constructsscale3 fields · 3 citationsjingle · one word, three constructs

References

  1. Childers, T. L., Houston, M. J., & Heckler, S. E. (1985). Measurement of Individual Differences in Visual versus Verbal Information Processing. Journal of Consumer Research, 12(2), 125. https://doi.org/10.1086/208501

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