Construct · 1 fields · 1 citations

subcultures of consumption: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a distinct subgroup of society that self-selects around shared commitment to a product class, brand or activity.

In consumer research, subcultures of consumption refers to a distinct subgroup of society that self-selects around shared commitment to a product class, brand or activity. This meaning comes from Schouten (1995) in Journal of Consumer Research.[1]

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Nearby constructs

class3 fields · 3 citationsjingle · one word, three constructs commitment5 fields · 9 citationsjingle · one name, five constructs consumption3 fields · 5 citationsjingle · one word, three constructs

References

Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research, 22(1), 43. https://doi.org/10.1086/209434

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