Construct · 1 fields · 1 citations

supplier fairness: a standalone construct

One name. One construct. A landmark on the map.

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Business-to-business marketing

resellers' perceptions of the distributive and procedural fairness of a more powerful supplier, which shape relationship quality especially for vulnerable resellers.

In business-to-business marketing, supplier fairness refers to resellers' perceptions of the distributive and procedural fairness of a more powerful supplier, which shape relationship quality especially for vulnerable resellers. This meaning comes from Kumar (1995) in Journal of Marketing Research.[1]

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Nearby constructs

fairness4 fields · 4 citationsjingle · one word, four constructs procedural justice4 names · 5 citationsjangle · one fair process, four literatures quality6 fields · 13 citationsjingle · one name, six constructs

References

Kumar, N., Scheer, L. K., & Steenkamp, J. E. M. (1995). The Effects of Supplier Fairness on Vulnerable Resellers. Journal of Marketing Research, 32(1), 54-65. https://doi.org/10.1177/002224379503200107

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