Construct · 1 fields · 1 citations

sustainability liability: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

ethical or sustainable products can be seen as weaker on strength-related attributes, which reduces preference when strength matters.

In consumer research, sustainability liability refers to ethical or sustainable products can be seen as weaker on strength-related attributes, which reduces preference when strength matters. This meaning comes from Luchs (2010) in Journal of Marketing.[1]

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Nearby constructs

liability2 fields · 2 citationsjingle · one word, two constructs preference4 fields · 7 citationsjingle · one word, four constructs strength4 fields · 6 citationsjingle · one word, four constructs

References

Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference. Journal of Marketing, 74(5), 18-31. https://doi.org/10.1509/jmkg.74.5.018

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