Construct · 1 fields · 1 citations

Swedish customer satisfaction barometer: a standalone construct

One name. One construct. A landmark on the map.

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Services marketing

the first national index of customer satisfaction across firms and industries, the model from which later national indices were built.

In services marketing, Swedish customer satisfaction barometer refers to the first national index of customer satisfaction across firms and industries, the model from which later national indices were built. This meaning comes from Fornell (1992) in Journal of Marketing.[1]

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Nearby constructs

index5 fields · 11 citationsjingle · one word, five constructs model3 fields · 3 citationsjingle · one word, three constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs

References

Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6-21. https://doi.org/10.1177/002224299205600103

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