Construct · 1 fields · 1 citations

sweethearting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sweethearting1 CONSTRUCTSweetheartingBRADY · SERVICES MARKETING

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Services marketing

frontline employees giving unauthorized free or discounted goods and services to customers they know, studied for causes and customer outcomes.

In services marketing, sweethearting refers to frontline employees giving unauthorized free or discounted goods and services to customers they know, studied for causes and customer outcomes. This meaning comes from Brady (2012) in Journal of Marketing.[1]

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References

  1. Brady, M. K., Voorhees, C. M., & Brusco, M. J. (2012). Service Sweethearting: Its Antecedents and Customer Consequences. Journal of Marketing, 76(2), 81-98. https://doi.org/10.1509/jm.09.0420

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