Construct · 1 fields · 1 citations

SWOT analysis: a standalone construct

One name. One construct. A landmark on the map.

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Strategic management

a planning tool that lists an organization's internal strengths and weaknesses alongside external opportunities and threats.

In strategic management, SWOT analysis refers to a planning tool that lists an organization's internal strengths and weaknesses alongside external opportunities and threats. This meaning comes from Helms (2010) in Journal of Strategy and Management.[1]

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strategy4 fields · 4 citationsjingle · one word, four constructs

References

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1108/17554251011064837

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