Construct · 1 fields · 1 citations

tax aversion: a standalone construct

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Behavioral economics

disliking a cost more when it is labeled a tax than when an equal cost has another label.

In behavioral economics, tax aversion refers to disliking a cost more when it is labeled a tax than when an equal cost has another label. This meaning comes from Sussman (2011) in Journal of Marketing Research.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs

References

Sussman, A. B., & Olivola, C. Y. (2011). Axe the Tax: Taxes are Disliked More than Equivalent Costs. Journal of Marketing Research, 48(SPL), S91-S101. https://doi.org/10.1509/jmkr.48.spl.s91

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