Construct · 1 fields · 1 citations

technological turbulence: a standalone construct

One name. One construct. A landmark on the map.

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Innovation management

the rate of technological change in an industry, measured as a market condition that moderates the effect of market orientation on performance.

In innovation management, technological turbulence refers to the rate of technological change in an industry, measured as a market condition that moderates the effect of market orientation on performance. This meaning comes from Jaworski (1993) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

turbulence4 fields · 6 citationsjingle · one word, four constructs condition2 fields · 2 citationsjingle · one word, two constructs industry1 fields · 1 citationsanchor · a standalone construct

References

Jaworski, B. J., & Kohli, A. K. (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304

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