Construct · 1 fields · 1 citations

technology adoption propensity: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

a consumer's general propensity to adopt new technologies, made of optimism, proficiency, dependence and vulnerability.

In marketing, technology adoption propensity refers to a consumer's general propensity to adopt new technologies, made of optimism, proficiency, dependence and vulnerability. This meaning comes from Ratchford (2012) in Journal of Business Research.[1]

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Nearby constructs

adoption3 fields · 5 citationsjingle · one word, three constructs business1 fields · 1 citationsanchor · a standalone construct dependence4 fields · 5 citationsjingle · one word, four constructs

References

Ratchford, M., & Barnhart, M. (2012). Development and validation of the technology adoption propensity (TAP) index. Journal of Business Research, 65(8), 1209-1215. https://doi.org/10.1016/j.jbusres.2011.07.001

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