Construct · 1 fields · 1 citations

television affinity: a standalone construct

One name. One construct. A landmark on the map.

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Mass communication

the importance a viewer attaches to television in daily life, measured with a short attitudinal scale and linked to viewing motives and amount.

In mass communication, television affinity refers to the importance a viewer attaches to television in daily life, measured with a short attitudinal scale and linked to viewing motives and amount. This meaning comes from Rubin (1983) in Journal of Broadcasting.[1]

Unit
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Nearby constructs

affinity3 fields · 4 citationsjingle · one word, three constructs mass3 fields · 9 citationsjingle · one word, three constructs scale3 fields · 3 citationsjingle · one word, three constructs

References

Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51. https://doi.org/10.1080/08838158309386471

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